NEW BUND 31 is a 215,000 ㎡ mixed-use development project, which consists of a state-of-the-art performing arts center, a lively and fun retail space, a Class-A 36-storey office tower, and a boutique hotel with 202 rooms.
NEW BUND 31 flourishes in parallel with the city’s rise as a premier global city through its active contributions towards Pudong New Area’s performing arts scene and the creation of a “Shanghai-based Cultural Brand.”
A NEW, SMART, AND SUSTAINABLE MODEL OF “CITY 3.0”
A WORLD-LEADING CENTRAL ACTIVITY ZONE (CAZ)
A NEW LANDMARK OF SHANGHAI
The New Bund Area is situated in an excellent geographical location – a premium intersection between the Central Activity Zone and the Golden Middle Ring. With the crucial development of core functions focusing on business headquarters, culture, media, sport and leisure, the New Bund Area strives to showcase itself as being at the forefront of the international urban Central Activity Zone; a model world-class waterfront district and a landmark of the Huangpu river core section.
An unparalleled partnership between two conglomerates Shun Tak Holdings (Hong Kong) and Lujiazui Group (Shanghai). A landmark where artistic and cultural experiences meet high quality lifestyle.
Hong Kong Stock Exchange listed company (HKSE 242) since 1973 with core businesses in property, transportation, hospitality, and investment.
In-depth knowledge of international development with commercial offices, retail and residential real estate and investments across Hong Kong, Macao, Singapore, and Mainland China, including Beijing, Shanghai, Hengqin, Tianjin, and Kunming.
As a socially responsible company with a diversified portfolio, Shun Tak is committed to integrating sustainable development into its business. With high quality development as its core principle, it delivers human-centric customer services along with long-term vision for growth and development to create shared value for both investors and the community.
Founded to oversee China’s one and only National Development Zone exclusively established for finance and trade, Lujiazui Group is the main conglomerate responsible for the development of Pudong with three decades of experience.
Executes a comprehensive business strategy, guided by the headquarters’ pillar investment plan, which covers three market sectors: regional and commercial real estate, urban infrastructure, and financial services.
Lujiazui Group expanded its core businesses throughout the years from regional development to financial services and regional operations; it is fully committed to establishing a state-owned-enterprise with large-scale operations that offers a wide range of modern services.